Australia's Student Membership

With internet and mobile phone usage overtaking traditional media viewing time, the student market is becoming substantially harder to target...unless you know where to look. Student Edge is a pioneer in the use of emerging media and continues to facilitate communication with students on all mediums.

Marketing to students is an easy task with us. We have an established and engaging student database of over 300,000. Whether you are advertising to high school students or marketing to university students we can provide you with the tools to ensure ROI. 

Student Edge provides a range of student marketing opportunities to enable you to reach this lucrative yet elusive student audience. 

Media is available in the following areas:

• Onsite - Website Presence

 

Organisations integrate key messages across the popular student services website, www.studentedge.com.au.This can be through the use of website banners, skins and even strategic database building via co-registration. Student promotions such as offers, competitions and discussions (Your Say) provide a deep engagement and are featured within sponsored content areas.  

 

• Email Marketing

 

Members are kept up to date with relevant student life emails. Organisations can include features or advertisements within the eNewsletters or even have a dedicated email promoting a key message to the student community. 

 

• SMS Mobile Advertising

 

Experience unprecedented engagement utilising mobile media. Direct, effective and a great way of communicating with students. Choose from SMS to rich brand experience by featuring within the Student Edge mobile site & Apps.   

 

• Print Products

 

Print products are a great way of raising brand awareness & placing direct call to action messaging. Feature within student pockets or across the variety of valuable addressed mail member communications. 

 

• Personal & Experential Marketing

 

The Student Edge ‘Edge Crew’ can assist with developing a customised student voice promotional campaign. Activities can be on and off campus and reach specific student segments in a student friendly manner.

 

• Social Media

 

With the Student Edge social assets (eg Facebook) and utilising the power of social technology partner Gigya, partners are provided with the extended reach via social plug ins, further extending the campaign reach. 

 

Whether you are aiming to:

• Increase brand awareness
• Drive consumers to your store or website
• Acquire customers or feedback
• Increase involvement with your brand... or a combination of the above

To discuss a targeted campaign for your organisation, please contact: